I was recently shopping online for a specific type of lotion (my skin seems to
hate all other types). I am somewhat predisposed to avoid Amazon.com because
its size and increasing dominance of online shopping concerns me as it moves
closer and closer to "shopping" (in the sense that "searching" means Google to
most people). However, my biggest reason for avoiding Amazon.com is simpler:
it has become incredibly confusing to shop there. Searching for just about
anything will yield thousands of results and it takes (me) a lot of effort to
determine which one is appropriate. This can be a great thing in a lot of
cases, but more often than not it feels more like navigating a minefield of
deceitful listings than comparing competing products.
This lengthy post evaluates one example - Aveeno "Daily Moisturizing"
lotion. As with most personal care products, when searching online I pull up a
couple of websites to compare prices. In this case I pulled up Amazon.com last,
searched for "Aveeno" and was impressed to see just what I was looking to
compare (the 18 oz., non-SPF version) as the first result. I clicked through
and, curious to figure out the price per ounce, looked to the "add to cart"
area. What are are my options?
- Sizes select list with 37 sizes.
- Styles (??) select list with three styles.
- "Subscribe & Save" (pre-selected) and "One-time purchase" radio buttons.
- "Qty" select list.
- "Delivery every" select list (2 months pre-selected).
- "Subscribe now" button.
- "Add to List" button.
- Three "Add to Cart" buttons with different prices.
Well, this is going to be complicated...
Continue reading